The Challenge

Limited exposure for local talent exists due to several factors:

1. Prioritization of Established Artists: Radio stations often focus on established international and national acts, leaving limited space for showcasing local music.
2. Barriers to Entry: Submitting work for airplay consideration can be difficult due to gatekeeping practices within stations. The process for submitting music for airplay consideration is often unclear and subjective, creating barriers for local artists to navigate.
3. Genre Bias: Radio formats often restrict airplay to specific genres, neglecting the richness and variety of the local music scene.
4. Performance & Feedback: Providing opportunities to perform and receive constructive feedback for continuous improvement.
5. Collaborative Projects: Initiating and supporting projects that encourage artists to work together, sharing skills and reaching new audiences.

Addressing these challenges requires concerted efforts from both radio stations and local music communities. Radio programmers can consider implementing initiatives to actively seek out and promote local talent, such as dedicated showcase segments or partnerships with local music venues and festivals. Clear and transparent submission processes can also help level the playing field for emerging artists, ensuring that talent is prioritized over industry connections.

The Power of Unity

By uniting as a collective of local musicians, we can create a stronger voice and advocate for change. This initiative proposes the following strategies:

1. Collective Negotiation: A unified voice carries significant weight. We will approach local radio and television stations, advocating for increased quotas for local content and diverse airplay practices.
2. Collaborative Events and Showcases: We will organize events highlighting the depth and talent of our music scene. These showcases will attract media attention and generate public interest.
3. Community Outreach and Support: Social media campaigns, petitions, and collaborations with local businesses and organizations will raise public awareness and garner community support for local music.

Call to Action (Airplay Initiative)

We invite all local musicians who share our vision to join this initiative. By signing this document, you agree to:

1. Engage in Collaborative Efforts: This includes advocating for increased airplay through collective action.
2. Participate in Organized Activities: We organize events, showcases, and initiatives to promote local music.
3. Support Fellow Artists: We encourage attending shows, promoting music via social media, and fostering a strong sense of community amongst artists.

Together, we are building a more vibrant and inclusive local music scene. By uniting, we ensure that the voices of talented local musicians and creatives are heard. This initiative is just the first step. Through collective action and collaboration, we can achieve significant progress in increasing airplay for local music. The power to create a thriving local music scene lies within our collective voice.

See Which Artists Are Backing the Initiative!

Download Backers List